The Marriage of Sales and Marketing: Achieving Real Alignment
October 12, 2022·6 min readSales and marketing alignment can sometimes be like a struggling marriage—a little tense. But empathy, communication,...
Day: October 17, 2022
Key Takeaways & HubSpot Updates
HubSpot recently wrapped up its Inbound 2022 conference, and there’s a lot to unpack! While the goal was keeping a...
How to manage SEO clients’ expectations
30-second summary: Search engine optimization is pricey, still offers no tangible guarantees in conditions of rankings or traffic. No wonder...
Liz Truss battles for survival as City figures and MPs call on her to quit
Liz Truss is battling for her political survival as leading enterprise figures and Conservative MPs pile tension on the British...
EU to propose gas price cap for avoiding ‘extreme volatility’ as winter looms in an energy crisis
The European Union’s executive arm options to propose a system to curb selling price volatility on the bloc’s major fuel...
B2B Email Campaign Ideas to Drive Engagement
What is an e-mail advertising and marketing funnel?An e-mail advertising and marketing funnel is the route a subscriber follows that...
