G/O Media plans to follow Quartz playbook


G/O Media, which just lately acquired business news site Quartz, options to change its operating product to be more like its latest acquisition, reports Mark Stenberg of Adweek.

Stenberg experiences, “But Quartz employees shouldn’t be involved about the dilution of their company culture or mission, Spanfeller stated. If anything, instead than transform Quartz to resemble a regular G/O Media property, the corporation aims to evolve its existing portfolio to extra intently resemble Quartz.

“Since launching G/O Media, Excellent Hill Ventures has sought to professionalize the blogging that when defined its titles, such as the previous Gawker Media web pages Gizmodo, Deadspin and Jezebel. Quartz, with its signature type and high-degree evaluation, signifies the direction in which G/O Media aims to develop, in accordance to Spanfeller.

“In that vein, the firm has no ideas to drastically adjust the Quartz web site, outdoors of perhaps diminishing the promotion of its Everyday Temporary publication. But, supplied the ad-load widespread to G/O Media properties and the ultimate objective of the acquisition, the small business publisher will likely see an uptick in programmatic advertisement placements, Shah said.

“The media organization also hopes to use the high quality viewers of small business experts that Quartz draws in to lure blue-chip advertisers to the G/O Media portfolio. There, titles like tech-centric Gizmodo and automobile-targeted Jalopnik could offer them with incremental attain.”

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